About Boutique Hotels of California

Who We Are

Boutique Hotels of California is a statewide collective and curated guide to the Golden State’s most inspired, one-of-a-kind stays. We connect discerning travelers with independent boutique hotels known for personalized hospitality, thoughtful design, and authentic experiences that reflect the spirit of California.

Formerly known as the California Association of Boutique & Breakfast Inns (CABBI), the organization has supported California’s independent hoteliers for more than 35 years. Today, the reimagined brand expands that legacy—serving both travelers and hoteliers by elevating independent hospitality, amplifying distinctive stories, and building meaningful connections across the state.

What We Do

Boutique Hotels of California champions independent hospitality through strategic marketing, digital storytelling, education, and advocacy. We help our members connect with travelers through compelling content that inspires discovery and drives bookings, while offering resources and support designed to help independent hotels thrive.

Through collaboration and shared expertise, Boutique Hotels of California fosters a dynamic community of hoteliers who learn from one another, adapt to industry change, and grow stronger together. Under the leadership of the California Hotel & Lodging Association (CHLA), we also ensure our members’ voices are represented and protected at the local, state, and national levels.

Our Community

Our member hotels offer more than a place to stay. They create meaningful guest experiences through personalized hospitality, curated amenities, and design-forward spaces that reflect the creativity and diversity of California itself.

From coastal escapes and wine country retreats to mountain lodges and urban hideaways, our members are united by independence, craftsmanship, and a deep connection to their communities. Together, we are shaping the future of boutique hospitality in California—rooted in individuality, strengthened by collective impact.

Join Boutique Hotels of California

Boutique Hotels of California is more than a membership organization. We are a platform for visibility, a source of advocacy and education, and a collaborative community dedicated to strengthening independent hospitality throughout the Golden State.

Join us in creating a community where independent hospitality thrives.

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