Why Join Boutique Hotels of California?
Boutique Hotels of California is more than a membership organization. We are a platform for visibility, a source of advocacy and education, and a collaborative community dedicated to strengthening independent hospitality throughout the Golden State.
Join us in creating a community where independent hospitality thrives.
Boutique Hotel Membership
For independent boutique hotels located in California
Boutique Hotels of California welcomes independent-minded lodging properties that share a commitment to thoughtful hospitality, a strong sense of place, and guest-centered experiences. Membership is intended for properties that align with the spirit and scale of boutique hospitality in California.
As a member, your hotel is featured on boutiquehotelsofcalifornia.com—connecting you with travelers actively seeking distinctive California stays—while gaining access to strategic marketing opportunities, consumer-facing editorial, social media promotion, and education. Membership also includes automatic membership in the California Hotel & Lodging Association (CHLA), providing essential legal resources, compliance support, training, and cost-saving programs.
Membership Criteria for Boutique Hotels
To be considered for membership, a lodging property should meet the following general guidelines:
- Be an independent property or a soft-branded hotel with an independent feel
- Have approximately 150 rooms or fewer*
- Maintain positive guest feedback, with either a 4.0+ rating on TripAdvisor or a 4.3+ rating on Google
* Properties slightly exceeding 150 rooms may be reviewed on a case-by-case basis.
Annual Dues
1 – 15 rooms $595
16 – 50 rooms $795
51+ rooms $595 + $16/room
Apply for Boutique Hotel Membership
Contact Nicole Vejar, Membership Manager, at 559-500-5066 or [email protected] for membership details or use the button below to download the PDF membership application.
Download Membership Application