Media/Press Room

About Boutique Hotels of California

Boutique Hotels of California is a statewide collective and curated guide to the Golden State’s most inspired boutique hotels. Formerly known as the California Association of Boutique & Breakfast Inns (CABBI), the organization has supported California’s boutique hotels for more than 35 years.

Today, Boutique Hotels of California connects discerning travelers with distinctive, independently owned properties while supporting hoteliers through marketing, advocacy, education, and community. Our member hotels are known for thoughtful design, personalized hospitality, and a strong sense of place—offering experiences that reflect the creativity and diversity of California.

Our Member Hotels

Boutique Hotels of California members offer more than a place to stay—they are shaping the character of hospitality across the state. From storied historic inns to design-forward boutique hotels, each property brings a distinct point of view, unique craftsmanship, and a deep connection to its destination.
Independently owned and rooted in their communities, our hotels serve as tastemakers and trusted local guides, introducing guests to the people, places, and experiences that define California.

Press Visits + Collaborations

Boutique Hotels of California is happy to assist journalists and influencers working on assignment, subject to availability and member discretion.

Please note:

  • Lodging accommodations, media rates, or hosted stays are not guaranteed and are offered at the discretion of individual member hotels.
  • Midweek visits are strongly encouraged; peak seasons, holidays, and weekends may be difficult to accommodate.
  • Press stays at a single member property are typically limited to two nights.

To be considered for assistance, requests should be submitted at least three weeks in advance and include:

  • Assignment details and publication or outlet information
  • Editor or producer contact information
  • Proposed travel dates, number of guests, and itinerary
  • Relevant work samples or links

Photography + Usage Guidelines

Boutique Hotels of California may provide access to photography to support editorial coverage of the organization and its member hotels.

  • Images are for one-time, editorial, non-commercial use only
  • Images may not be sold, redistributed, or used for unrelated purposes
  • Proper credit is required and must read:
    “Photo courtesy of Boutique Hotels of California, [Hotel Name], and/or [Photographer Name].”
  • All rights remain with the original copyright holder.

Influencer Partnerships

Boutique Hotels of California collaborates selectively with content creators whose audiences, engagement, and editorial approach align with our brand and member hotels. Influencers are evaluated based on relevance, reach, engagement quality, and prior brand partnerships, and are expected to adhere to the same professional standards as members of the press.